Being sincere is the easiest part of selling. It’s simply a matter of caring about your customer and believing in what you sell. If you don’t feel this way, my advice to you is to seek other employment or find a product to sell that you believe in.
A Japanese proverb says:
Fall down seven times. Stand up eight.
Akio Morita says:
Two shoe salesmen found themselves in a rustic part of Africa. The first salesman wired back to his head office. “There is no prospect of sales. No one wears shoes here.” The other salesman wired: “No one wears shoes here. We can dominate the market. Send all possible stock."
Guy Kawasaki says:
Tom Scott says:
It’s simple: Sell to people who want your product; ignore those who don’t. I spent years trying to get people to buy into Macintosh. We were selling a dream of how the world might become a better place. That kind of selling requires a different mind-set from that of trying to meet a quota. Some people get it in thirty seconds. Others didn’t get it and never would. It took me a while to learn that you can’t convert atheists. You can’t selll oil to Arabs, or refrigerators to Eskimos. Don’t even try.
Tom Scott says:
The best way to sell to anyone is to tell it like it is – which sounds simple but apparently isn’t. For instance, look at the boys in Detroit. I’m always amazed by how they sell cars. Instead of grounding their sales pitch in the benefits of their cars, they talk about lifestyle and being cool – or about limited-slip differential and rack-and-pinion steering. No one knows what those things mean! People know when they’re being duped. So the best way to sell to them is not to try to dupe them.
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