Friday, January 11, 2013

On the wings of Arik Air

That is the cover page of WINGS, the 108-page complimentary in-flight magazine of Arik Air, one of Nigeria's most reliable domestic airlines (at the moment.) I got it from my recent flight from Benin City (Edo State) to Abuja. 

Being a fan of magazines, I took home a copy since the flight was short (40 minutes only) and there was just not enough time to read through all the interesting articles. Wings is rich in content, with sharp and clear photos to go with the stories, and is valid for 3 months. It is divided into FEATURES, COLUMNS, PEOPLE, and REGULARS. 

In my opinion, Wings performs its function as communication tool and advertising material. And it sells Nigeria positively. 

Reading through the MESSAGE FROM THE ARIK FAMILY by Dr. Michael Arumemi-Ikhide, the Group CEO, for instance, one gets to find out that Arik Air has completed six years of operation. "Looking back," writes Dr. Arumemi-Ikhide, "I remember our humble beginnings when we launched our first flight between Lagos and Abuja on 30 October 2006 with a brand new Bombardier CRJ900 aircraft. Six years on, we have since grown the fleet to 23 short, medium and long-haul aircraft." He adds that Arik Air has one of the "youngest and most modern fleets in the industry, with an average of 5 years and all maintained in partnership with Lufthansa Technik and Iberia."    


 

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